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Welcome to the

South Bay

Gateway to Baja California

Culture meets nature in San Diego's beautiful South Bay

Located south of downtown San Diego and just north of the Mexico border is San Diego's South Bay, the gateway to Baja California. South Bay is home to a number of exciting attractions and also offers great surfing, sportfishing, beach volleyball and horseback riding along the coast, as well as some of the best Mexican food this side of the border.

Biking, beaches and nature encounters

Connecting the South Bay to Coronado is the Bayshore Bikeway, one of the most beautiful bike paths in California. This 10-mile portion features a flat, palm-lined path with stunning views of the San Diego Bay and Silver Strand State Beach, a great spot for families to camp, swim, surf, kayak and fish.  It also borders the San Diego National Wildlife Refuge, a 3,940-acre wetland sanctuary for endangered and migrating birds, often seen from the bike path.

On the south end is Imperial Beach and the Tijuana Estuary, the largest salt-water marsh in Southern California and another great spot to see migratory birds and local wildlife. North of the Estuary, located on the Sweetwater Marsh National Wildlife Refuge, is the Living Coast Discovery Center, a family-friendly aquarium and nature center with walking trails. The Living Coast is home to more than 350 animal and plant species native to the San Diego Bay habitat.

Sesame Place, sports and more

Chula Vista is home to the San Diego region's newest theme park, Sesame Place San Diego, a 17-acre attraction that boasts 18 rides, including 11 aquatic rides. Visitors can meet their favorite furry TV characters, watch a parade and sit on the famous 123 Stoop at Sesame Place, which is the only “Sesame Street”-themed park on the West Coast and is also a Certified Autism Center.

Other attractions in the area include the Chula Vista Elite Athlete Training Center (formerly the US Olympic Training Center), with free tours of the center available on Saturdays at 11 a.m.; and the North Island Credit Union Amphitheatre, where big-name bands perform under the stars. Nearby, there's golf as well as a scenic harbor and waterfront park.

Outlet shopping made easy

An easy drive from Downtown San Diego, and just off the 805 freeway at the last U.S. exit before the border, is the area's largest outlet center, Las Americas Premium Outlets, which features more than 125 stores including many top name brands. With daily savings up to 65% off, it's worth the visit, and shopping here is accented by beautiful courtyards, fountains, statues and elegant architecture.

Hassle-free airport access

South Bay is home to the CBX Cross Border Xpress, the bi-national connection between San Diego and Tijuana. The enclosed pedestrian bridge connects directly to Tijuana International Airport, allowing for easier, hassle-free international travel in and out of San Diego.

Vibrant urban neighborhoods

The neighborhood of Barrio Logan brings a unique culture and spirit to San Diego. The area is home to Chicano Park, the geographic and emotional heart of Barrio Logan. Now a national landmark, Chicano Park is home to the largest concentration of Chicano murals in the world, with more than 80 paintings on seven acres. It's also now home to the Chicano Park Museum.

The National City neighborhood of the South Bay has a strong military presence; its three-mile port area along the San Diego Bay is part of Naval Base San Diego, the largest U.S. Navy base on the West Coast.

> Check out The Big Bay for information on South Bay's waterfronts

 

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Getting to the South Bay

South Bay sits in a unique location bordering Mexico and just minutes from downtown San Diego. By car, you'll be here in no time as both major interstate freeways (I-5 and I-805) end at the US Border. For those who are energy-conscious, take the Blue Trolley line into the main artery of South Bay. Catch the trolley from Old Town Station and enjoy the scenery as you end at the San Ysidro Transit Center near the border with Mexico. From Coronado, drive the picturesque Silver Strand south through Imperial Beach to arrive at South Bay. 

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San Diego 24-mile Bike Route

The Bayshore Bikeway, one of the most beautiful bike paths in America, runs through San Diego's South Bay. 

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Discover Art in the South Bay

Experience dramatic sculptures, beautiful art, murals and more that capture the passion of the local artistic residents and the spirit of neighborhoods like Chula Vista, Coronado, Imperial Beach, National City, San Ysidro, and Port of San Diego Bayfront. San Diego's South Bay has some notable compelling art worth seeing.

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Living Coast Discovery Center

The Living Coast Discovery Center is a nonprofit zoo and aquarium uniquely set on San Diego Bay. Visitors enjoy up-close animal encounters with endangered green sea turtles, shorebirds, hawks, owls, sharks, stingrays, jellies and more. Uniquely located on the Sweetwater Marsh National Wildlife Refuge, The Living Coast is home to more than 350 animal and plant species native to the San Diego Bay habitat.

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Downtown Chula Vista Farmers' Market

Feb 21 - ongoing

The Downtown Chula Vista Farmers' Market invites everyone to come out and enjoy bites, sips, and trinkets from local vendors every Sunday from 10am to 2pm. The crisp morning, the warm sun rays, and the friendly vendors allow for a welcoming environment for the community and visitors to join together and have a wonderful time walking along the Downtown Chula Vista Market. Bring home some local produce, baked goods, fresh flowers, salsa, and much more. There are over 60 tents to explore next to the beautiful Memorial Park, so stop by next Sunday!

This California Certified farmers’ market is operated by the Downtown Chula Vista Association in cooperation with farmer’s market veteran Catt Fields White and San Diego Markets.

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Private Chauffeured Vineyards Adventure

Oct 11, 2024 - ongoing

Private Chauffeured Vineyards Adventure includes many attractions in ONE! The finest local wines; delicious farm-to-table food; hidden gems; sightseeing; history; culture; fully guided tour for the all-inclusive price of only $234 per person (includes all fees and gratuities).

PERFECT for teambuilding, corporate groups. 3 to 6 hour food and wine tasting experiences available. Timing and offering can be fully customized.

• Enjoy the local (close-by) San Diego County wineries, not Temecula (San Diego is the original California Wine Country)

• With thousands of 5-STAR reviews, you’ll receive top-notch treatment!

• Serving tens of thousands of happy guests since 2010.

 

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North Pole by the Sea

Dec 8, 2024

Get into the holiday spirit in Del Mar Village! Enjoy family-friendly festivities throughout the Del Mar Village North Pole Loop, including photos with Santa, letters to Santa, and other children’s activities at Del Mar Plaza, live holiday music, drink specials for adults at L’Auberge Del Mar, and holiday characters. The afternoon will culminate in a holiday tree lighting with hot chocolate for kids and a special Santa and the Grinch appearance in the Jim Watkins Amphitheater at L’Auberge Del Mar at 5:00 p.m.

 

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As You Like It

Oct 29 - Nov 24, 2024

Banished from the court by her distrustful uncle, the Duke, Rosalind and her cousin Celia journey to the magical Forest of Arden to escape from their world of oppression. Far from the confines of court life, the duo encounter the dashing Orlando and the follies of young romance ensue. Inspired by the beautiful and storied history of San Diego, Shakespeare’s rollicking romantic comedy comes to life with color and music to weave a charming tale of mistaken identity, self-exploration, and the endearing pursuit of love.

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What's Hot

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San Diego 24-mile Bike Route

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Discover Art in the South Bay

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Living Coast Discovery Center

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What's On

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Downtown Chula Vista Farmers' Market

Feb 21 - ongoing
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Private Chauffeured Vineyards Adventure

Oct 11, 2024 - ongoing
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North Pole by the Sea

Dec 8, 2024
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As You Like It

Oct 29 - Nov 24, 2024
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South Bay on Instagram

 

Deals just for you

Accommodation

Stay for Breakfast

Marriott Marquis San Diego Marina
Valid: Jul 22, 2024 - ongoing

No matter how you plan to spend your time in San Diego, make the most of every day with a hearty meal to kick-start your mornings. It’s breakfast for two, on us, for each night you stay, from...

Restaurants

Happy Hour At The Prado

The Prado Restaurant at Balboa Park-Cohn Restaurant Group
Valid: Mar 25 - ongoing

Happy Hour At The Prado   Enjoy Happy Hour in Balboa Park. Join us at The Prado Tuesday-Saturday for specials from 2:30-4:30pm and 2:30-close on Wednesdays.  Sip on $6 beers and $10 glasses...

Restaurants

Show Your Badge & Save at Bronze Bird

Bronze Bird - The Westin San Diego Gaslamp Quarter
Valid: Jan 8 - ongoing

Stop in for a quick bite at Bronze Bird® Food Wine & Spirits, located a short walk from the Convention Center. Enjoy So-Cal comfort fare including shareable creations plus your choice of...

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