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Welcome to

Hillcrest

The center of San Diego's LGBTQ+ community

Everyone is Welcome at Hillcrest, San Diego

Located only a few miles north of San Diego's bustling downtown, the vibrant uptown neighborhood of Hillcrest stands as San Diego's LGBTQ+ central hub, offering an array of bars, restaurants, coffee houses, boutiques and unique shops.

Lauded for its welcoming vibe and pedestrian-friendly streets and sidewalk patios, the area's east end is marked by a towering rainbow Pride flag just off Hillcrest's main thoroughfare of University Avenue, at the corner of Normal Street. The landmark serves as the starting point for San Diego LGBTQ+ Pride's annual mile-long parade held each July. A block away, down Harvey Milk Street, is where the San Diego LGBTQ+ Community Center resides.

Hillcrest Farmers Market - University Avenue Area - Shopping, Brewery & Fun

Spanning a dozen blocks west from the Pride flag along University Avenue is a colorful mix of ethnically diverse restaurants, nightclubs and acclaimed wine bars. You'll also discover home decor shops, distinctive boutiques, the Uptown District shopping plaza and the country's only openly gay brewery, Hillcrest Brewing Company. This lively stretch also hosts one of the largest farmers markets in San Diego from 9AM – 2PM on Sunday. A great place to shop for local produce, arts and crafts, the market also offers a wide range of gourmet stalls with hot and cold cuisine.

Historic Hillcrest Sign Area

University Avenue leads into the neighborhood's "village" area designated by the historic, neon "Hillcrest" sign. On intersecting Fifth Avenue, you'll find a concentration of new and established restaurants, as well as a few dessert-centric eateries. Thrown into the mix are vintage clothing shops, book outlets and the multiplex Landmark Cinemas for taking in independent and foreign films.

South of Hillcrest - Balboa Park

Just south of Hillcrest sits Balboa Park, the largest urban cultural park in North America and a hub for recreation, arts and culture, and community gatherings. The park is home to 16 museums and performing arts venues, ornate Spanish-Renaissance architecture, 1,200 acres of beautiful gardens and the world-famous San Diego Zoo.

View the LGBTQ+ Travel Guide for more on planning a trip to San Diego.

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Getting to Hillcrest

Just a stones throw from Balboa Park and downtown San Diego, Hillcrest is accessible from three primary directions. From downtown, head up Fifth Avenue, along Balboa Park's western edge and through Bankers Hill. Once you've reached Robinson Avenue, you'll be in the heart of Hillcrest. As the neighborhood is popular with the San Diego LGBTQ+ community, look for businesses flying a rainbow flag and you'll know you've arrived! From the east, exit University Avenue from Interstate 805 and head west. A few short blocks places you squarely in the center of the main shopping and dining area. For those traveling from the airport or Interstate 5, exit on Washington Street, and head east "up the hill" and exit on University Avenue. You'll pass through Mission Hills (worth the stop too!) before entering Hillcrest. 

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San Diego LGBTQ+ Pride Parade & Festival

With world-famous Balboa Park as its festival site and a mile-long parade route stretching through one of the most gay-friendly neighborhoods in the nation, San Diego LGBTQ+ Pride attracts nearly 200,000 locals and visitors to its annual three-day celebration in July.

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Nightlife and Day Drinks

A happening spot for San Diego's LGBTQ+ community with bar, nightclubs, restaurants and Pride.

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San Diego Farmers Markets

Find open-air shopping all around the county!

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San Diego LGBTQ+ Pride Parade & Festival

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Nightlife and Day Drinks

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San Diego Farmers Markets

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The Crow Show Visual Art Exhibition

Mar 6 - Mar 29, 2025
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The Neil Diamond Musical

May 27 - Jun 1, 2025
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HOME OF THE FAMOUS WINERY TRAIN TOUR OF SAN DIEGO

Nov 12, 2024 - ongoing
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Ain't Too Proud

Mar 28 - Mar 30, 2025
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Hillcrest on Instagram

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Uncork Unforgettable Moments with Gift Cards

San Diego Beer, Wine & Spirits Tours
Valid: Oct 8, 2024 - ongoing

Looking for the perfect gift that will leave a lasting impression? Elevate the gifting experience with our Winery Tour Gift Cards – the passport to a grape-infused adventure that promises to...

Tours & Sightseeing

Save 20% on an Amazing Scavenger Hunt Adventure

Amazing Scavenger Hunts by Urban Adventure Quest
Valid: Jan 30, 2025 - ongoing

Turn San Diego's Old Town or Balboa Park into a giant game board with this fun Scavenger Hunt Adventure. Combine the excitement of the Amazing Race with a three-hour city tour. Guided from any smart...

Wineries

$10 off-Chauffeured Vineyards Adventure

San Diego Beer, Wine & Spirits Tours
Valid: Jan 9 - ongoing

Call 858.551.5115 and get $10 off your booking. Or booking online and enter promo code: 24SDTA5 Join us on the Chauffeured Vineyards Adventure  for award-winning wine tastings and wine...

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