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Welcome to the

South Bay

Gateway to Baja California

Culture meets nature in San Diego's beautiful South Bay

Located south of downtown San Diego and just north of the Mexico border is San Diego's South Bay, the gateway to Baja California. South Bay is home to a number of exciting attractions and also offers great surfing, sportfishing, beach volleyball and horseback riding along the coast, as well as some of the best Mexican food this side of the border.

Biking, beaches and nature encounters

Connecting the South Bay to Coronado is the Bayshore Bikeway, one of the most beautiful bike paths in California. This 10-mile portion features a flat, palm-lined path with stunning views of the San Diego Bay and Silver Strand State Beach, a great spot for families to camp, swim, surf, kayak and fish.  It also borders the San Diego National Wildlife Refuge, a 3,940-acre wetland sanctuary for endangered and migrating birds, often seen from the bike path.

On the south end is Imperial Beach and the Tijuana Estuary, the largest salt-water marsh in Southern California and another great spot to see migratory birds and local wildlife. North of the Estuary, located on the Sweetwater Marsh National Wildlife Refuge, is the Living Coast Discovery Center, a family-friendly aquarium and nature center with walking trails. The Living Coast is home to more than 350 animal and plant species native to the San Diego Bay habitat.

Sesame Place, sports and more

Chula Vista is home to the San Diego region's newest theme park, Sesame Place San Diego, a 17-acre attraction that boasts 18 rides, including 11 aquatic rides. Visitors can meet their favorite furry TV characters, watch a parade and sit on the famous 123 Stoop at Sesame Place, which is the only “Sesame Street”-themed park on the West Coast and is also a Certified Autism Center.

Other attractions in the area include the Chula Vista Elite Athlete Training Center (formerly the US Olympic Training Center), with free tours of the center available on Saturdays at 11 a.m.; and the North Island Credit Union Amphitheatre, where big-name bands perform under the stars. Nearby, there's golf as well as a scenic harbor and waterfront park.

Outlet shopping made easy

An easy drive from Downtown San Diego, and just off the 805 freeway at the last U.S. exit before the border, is the area's largest outlet center, Las Americas Premium Outlets, which features more than 125 stores including many top name brands. With daily savings up to 65% off, it's worth the visit, and shopping here is accented by beautiful courtyards, fountains, statues and elegant architecture.

Hassle-free airport access

South Bay is home to the CBX Cross Border Xpress, the bi-national connection between San Diego and Tijuana. The enclosed pedestrian bridge connects directly to Tijuana International Airport, allowing for easier, hassle-free international travel in and out of San Diego.

Vibrant urban neighborhoods

The neighborhood of Barrio Logan brings a unique culture and spirit to San Diego. The area is home to Chicano Park, the geographic and emotional heart of Barrio Logan. Now a national landmark, Chicano Park is home to the largest concentration of Chicano murals in the world, with more than 80 paintings on seven acres. It's also now home to the Chicano Park Museum.

The National City neighborhood of the South Bay has a strong military presence; its three-mile port area along the San Diego Bay is part of Naval Base San Diego, the largest U.S. Navy base on the West Coast.

> Check out The Big Bay for information on South Bay's waterfronts

 

Find a place to stay

Book online or call 1-800-350-6205 to speak with a local expert

Getting to the South Bay

South Bay sits in a unique location bordering Mexico and just minutes from downtown San Diego. By car, you'll be here in no time as both major interstate freeways (I-5 and I-805) end at the US Border. For those who are energy-conscious, take the Blue Trolley line into the main artery of South Bay. Catch the trolley from Old Town Station and enjoy the scenery as you end at the San Ysidro Transit Center near the border with Mexico. From Coronado, drive the picturesque Silver Strand south through Imperial Beach to arrive at South Bay. 

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San Diego 24-mile Bike Route

The Bayshore Bikeway, one of the most beautiful bike paths in America, runs through San Diego's South Bay. 

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Discover Art in the South Bay

Experience dramatic sculptures, beautiful art, murals and more that capture the passion of the local artistic residents and the spirit of neighborhoods like Chula Vista, Coronado, Imperial Beach, National City, San Ysidro, and Port of San Diego Bayfront. San Diego's South Bay has some notable compelling art worth seeing.

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Living Coast Discovery Center

The Living Coast Discovery Center is a nonprofit zoo and aquarium uniquely set on San Diego Bay. Visitors enjoy up-close animal encounters with endangered green sea turtles, shorebirds, hawks, owls, sharks, stingrays, jellies and more. Uniquely located on the Sweetwater Marsh National Wildlife Refuge, The Living Coast is home to more than 350 animal and plant species native to the San Diego Bay habitat.

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HOME OF THE FAMOUS WINERY TRAIN TOUR OF SAN DIEGO

Nov 12, 2024 - ongoing

TASTE and SEE the best of San Diego’s wine, food and sights! We've been delighting tens of thousands of guests since 2010. 

Join us on a luxury wine tour - The Chauffeured Vineyards Adventure:

- Get picked up and dropped back at your hotel or home.

- Relax, drink and eat at exclusive winery estates picked especially for you!

- Fully-guided FUN and TASTY adventure.

Includes: Ample pours of local wines; appetizers AND full meal (not a boxed lunch); sightseeing; history; culture; behind-the-scenes tour; expert tasting presentation; FUN! All for only 184 per person.

Home of the World-Famous Winery Train Tour! Want to add a train ride to the above package. Call for details: 858-551-5115

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Step-On Guide Services

Aug 19, 2024 - ongoing

Experience the Best of San Diego with Our Expert Tours

Renowned for our intimate small group walking tours, we are thrilled to extend our expertise to larger groups as well. With over 20 years of experience, our owner Jennifer has been guiding bus tours in San Diego, delighting diverse audiences including inbound tour operators, cruise ship guests, and visitors from Los Angeles.

Discover San Diego with Jennifer, who will captivate your group with engaging stories and insightful commentary about the city’s rich history, vibrant culture, and iconic landmarks. Each tour is customized to your group’s unique interests, ensuring a memorable experience tailored to your schedule.

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Sparkling Sunshine & Wine!

Oct 7 - Dec 31, 2024

Imagine a sunshiny day with a sparkling glass of local award-wining wine in hand. You're relaxing at an exclusive winery estate after a comfortable chauffeur driven ride. You got to be picked up at your hotel and fun tour guide has chosen the optimal route. Between bites of your meal, prepared on the vineyard grounds with local ingredients, you're entertained and educated with an expert wine tasting presentation. WHAT ARE YOU WAITING FOR? You deserve the VERY BEST!

Book your deluxe, elevated experience NOW!

Sells out fast! BOOK NOW! https://sandiegobeerwinespiritstours.com/tours/chauffeured-tours/chauffeured-vineyard-adventure
OR CALL: 858.551.5115

We pick up/drop off at all San Diego hotels and provide ample pours of wine; VIP behind-the-scenes tour; a winery meal and tons of FUN for ONE-LOW-PRICE!

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Chula Vista Starlight Parade & Festival

Dec 14, 2024

Join us to celebrate the holidays in Chula Vista at the Starlight Parade and Festival, a long-standing tradition in the South Bay community. Mark your calendars, and don't miss the opportunity to be a part of or enjoy the Starlight Parade and Festival.


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What's Hot

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San Diego 24-mile Bike Route

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Discover Art in the South Bay

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Living Coast Discovery Center

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What's On

View More Events

HOME OF THE FAMOUS WINERY TRAIN TOUR OF SAN DIEGO

Nov 12, 2024 - ongoing
Discover

Step-On Guide Services

Aug 19, 2024 - ongoing
Discover

Sparkling Sunshine & Wine!

Oct 7 - Dec 31, 2024
Discover

Chula Vista Starlight Parade & Festival

Dec 14, 2024
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South Bay on Instagram

 

Deals just for you

Activity

$10 off Tall Ship Sail Experiences

Maritime Museum of San Diego
Valid: Mar 20 - ongoing

Join the Maritime Museum of San Diego Sail Crew for a 4-hour sail aboard the state tall ship Californian or the Spanish galleon San Salvador and save $10.00 with this promo code TALLSHIPSAILFUN24! ...

Restaurants

Tuesday Night Is Date Night At The Prado

The Prado Restaurant at Balboa Park-Cohn Restaurant Group
Valid: Mar 25 - ongoing

Tuesday Night Is Date Night At The Prado   What’s more romantic than a stroll in the park? Grab that special someone and join The Prado at Balboa Park on Tuesdays for our Date Night Menu...

Restaurants

Show your badge & save!

Rustic Root
Valid: Aug 9 - ongoing

Present your same-day Convention Center Badge and enjoy all day happy hour specials at Rustic Root. Offer valid Sunday-Thursday.    

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