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Welcome to the

South Bay

Gateway to Baja California

Culture meets nature in San Diego's beautiful South Bay

Located south of downtown San Diego and just north of the Mexico border is San Diego's South Bay, the gateway to Baja California. South Bay is home to a number of exciting attractions and also offers great surfing, sportfishing, beach volleyball and horseback riding along the coast, as well as some of the best Mexican food this side of the border.

Biking, beaches and nature encounters

Connecting the South Bay to Coronado is the Bayshore Bikeway, one of the most beautiful bike paths in California. This 10-mile portion features a flat, palm-lined path with stunning views of the San Diego Bay and Silver Strand State Beach, a great spot for families to camp, swim, surf, kayak and fish.  It also borders the San Diego National Wildlife Refuge, a 3,940-acre wetland sanctuary for endangered and migrating birds, often seen from the bike path.

On the south end is Imperial Beach and the Tijuana Estuary, the largest salt-water marsh in Southern California and another great spot to see migratory birds and local wildlife. North of the Estuary, located on the Sweetwater Marsh National Wildlife Refuge, is the Living Coast Discovery Center, a family-friendly aquarium and nature center with walking trails. The Living Coast is home to more than 350 animal and plant species native to the San Diego Bay habitat.

Sesame Place, sports and more

Chula Vista is home to the San Diego region's newest theme park, Sesame Place San Diego, a 17-acre attraction that boasts 18 rides, including 11 aquatic rides. Visitors can meet their favorite furry TV characters, watch a parade and sit on the famous 123 Stoop at Sesame Place, which is the only “Sesame Street”-themed park on the West Coast and is also a Certified Autism Center.

Other attractions in the area include the Chula Vista Elite Athlete Training Center (formerly the US Olympic Training Center), with free tours of the center available on Saturdays at 11 a.m.; and the North Island Credit Union Amphitheatre, where big-name bands perform under the stars. Nearby, there's golf as well as a scenic harbor and waterfront park.

Outlet shopping made easy

An easy drive from Downtown San Diego, and just off the 805 freeway at the last U.S. exit before the border, is the area's largest outlet center, Las Americas Premium Outlets, which features more than 125 stores including many top name brands. With daily savings up to 65% off, it's worth the visit, and shopping here is accented by beautiful courtyards, fountains, statues and elegant architecture.

Hassle-free airport access

South Bay is home to the CBX Cross Border Xpress, the bi-national connection between San Diego and Tijuana. The enclosed pedestrian bridge connects directly to Tijuana International Airport, allowing for easier, hassle-free international travel in and out of San Diego.

Vibrant urban neighborhoods

The neighborhood of Barrio Logan brings a unique culture and spirit to San Diego. The area is home to Chicano Park, the geographic and emotional heart of Barrio Logan. Now a national landmark, Chicano Park is home to the largest concentration of Chicano murals in the world, with more than 80 paintings on seven acres. It's also now home to the Chicano Park Museum.

The National City neighborhood of the South Bay has a strong military presence; its three-mile port area along the San Diego Bay is part of Naval Base San Diego, the largest U.S. Navy base on the West Coast.

> Check out The Big Bay for information on South Bay's waterfronts

 

Find a place to stay

Book online or call 1-800-350-6205 to speak with a local expert

Getting to the South Bay

South Bay sits in a unique location bordering Mexico and just minutes from downtown San Diego. By car, you'll be here in no time as both major interstate freeways (I-5 and I-805) end at the US Border. For those who are energy-conscious, take the Blue Trolley line into the main artery of South Bay. Catch the trolley from Old Town Station and enjoy the scenery as you end at the San Ysidro Transit Center near the border with Mexico. From Coronado, drive the picturesque Silver Strand south through Imperial Beach to arrive at South Bay. 

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San Diego 24-mile Bike Route

The Bayshore Bikeway, one of the most beautiful bike paths in America, runs through San Diego's South Bay. 

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Discover Art in the South Bay

Experience dramatic sculptures, beautiful art, murals and more that capture the passion of the local artistic residents and the spirit of neighborhoods like Chula Vista, Coronado, Imperial Beach, National City, San Ysidro, and Port of San Diego Bayfront. San Diego's South Bay has some notable compelling art worth seeing.

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Living Coast Discovery Center

The Living Coast Discovery Center is a nonprofit zoo and aquarium uniquely set on San Diego Bay. Visitors enjoy up-close animal encounters with endangered green sea turtles, shorebirds, hawks, owls, sharks, stingrays, jellies and more. Uniquely located on the Sweetwater Marsh National Wildlife Refuge, The Living Coast is home to more than 350 animal and plant species native to the San Diego Bay habitat.

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A Very Furry Christmas Celebration

Nov 14, 2024 - Jan 5, 2025

A Very Furry Christmas at Sesame Place is a festive, family-friendly celebration with everyone’s favorite Sesame Street friends.

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Chauffeured Vineyards Adventures - All year round

Nov 12, 2024 - ongoing

Chauffeured Vineyards Adventure includes:

Ample pours of local wines; appetizers AND full meal (no boxed lunch); sightseeing; history; culture; VIP behind-the-scenes tour; expert tasting presentation; FUN!  

Low Price for a High-End Adventure! We are “The Inflation Fighters”. We haven’t changed our pricing since 2010! All-inclusive, only $184.44

TASTE and SEE the best of San Diego’s wine, food and sights
- Get picked up and dropped back at your hotel or home.
- Relax, drink and eat at exclusive winery estates picked especially for you!
- Fully-guided TASTY adventure.

Sells out fast! Call or book online. Book your Chauffeured Vineyards Adventure TODAY!

Home of the World-Famous Winery Train Tour! - Want to add a train ride to the above package? Call for details: 858-551-5115

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Ocean Connectors Wildlife Kayaking Eco Tour

Jan 4, 2025

Be an Ocean Connector and join us on a Wildlife Kayaking adventure!

Did you know that San Diego provides foraging habitat for the Eastern Pacific green sea turtle? This small feeding population consists of about 60 individuals, and we will be on the lookout for these beautiful creatures while paddling through the Chula Vista Wildlife Reserve. Our naturalist guide will point out marine and bird life and teach you about local ecology and conservation efforts.

All equipment is provided: Kayak, life vest, binoculars, and field guides.

Best of all, a portion of your Eco Tour ticket goes to our nonprofit environmental education programs. Learn more at: www.oceanconnectors.org/wildlife-kayaking/

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Ocean Connectors Wildlife Kayaking Eco Tour

Feb 1, 2025

Be an Ocean Connector and join us on a Wildlife Kayaking adventure!

Did you know that San Diego provides foraging habitat for the Eastern Pacific green sea turtle? This small feeding population consists of about 60 individuals, and we will be on the lookout for these beautiful creatures while paddling through the Chula Vista Wildlife Reserve. Our naturalist guide will point out marine and bird life and teach you about local ecology and conservation efforts.

All equipment is provided: Kayak, life vest, binoculars, and field guides.

Best of all, a portion of your Eco Tour ticket goes to our nonprofit environmental education programs. Learn more at: www.oceanconnectors.org/wildlife-kayaking/

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What's Hot

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San Diego 24-mile Bike Route

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Discover Art in the South Bay

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Living Coast Discovery Center

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What's On

View More Events

A Very Furry Christmas Celebration

Nov 14, 2024 - Jan 5, 2025
Discover

Chauffeured Vineyards Adventures - All year round

Nov 12, 2024 - ongoing
Discover

Ocean Connectors Wildlife Kayaking Eco Tour

Jan 4, 2025
Discover

Ocean Connectors Wildlife Kayaking Eco Tour

Feb 1, 2025
Discover

South Bay on Instagram

 

Deals just for you

Galleries & Museums

Kids Go Free

Museum of Us
Valid: Jul 30, 2024 - ongoing

Kids age 5 and under enjoy free admission to the Museum of Us, a cultural anthropology museum located in Balboa Park. Experience a variety of interactive exhibits that highlight human stories that...

Bars

Good Vibrations Happy Hour

207 - Hard Rock Hotel San Diego
Valid: Sep 16, 2024 - ongoing

Why wait for the weekend when you can catch Good Vibrations any day of the week? Drop by 207 Bar from Sunday to Thursday, 3:00-5:00 pm, and let the good times roll. Raise a glass with local brews, sip...

Event Venues

Show Your Badge & Save at Crab Hut Downtown

Crab Hut Downtown
Valid: Feb 20 - ongoing

Receive 10% off your total bill! To redeem, please show your server your convention badge and this page on your phone or print and present upon arrival.

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