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If you’re happy and you know it, show it in San Diego

San Diego just makes you feel good. From head to toe and inside and out. From the sandy beaches to the rugged cliffs and everywhere in between. And once you experience that feeling, it's hard to contain your excitement. So why try? This is San Diego, where you don't just find happiness … it calls to you.

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Holidays sparkle in San Diego

Embrace and celebrate the season, San Diego-style

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New Year's Eve in San Diego

Ring in 2025 in style, with all-night parties, cruises on the bay, family-friendly bashes and more!

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Let your love for San Diego shine with a sign

Get into some great San Diego gear

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Go Whale Watching

With 70 miles of coastline directly in the migration path, San Diego is an ideal destination to see this impressive parade of gentle giants.

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Birthplace of California

Discover San Diego's rich and storied history

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Explore in Balboa Park

Discover an amazing cultural center and beautiful botanic paradise right in the middle of San Diego.

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Seven Star Coastal Hikes

Coastal San Diego County is home to some of the most beautiful landscapes in Southern California. These seven hikes highlight the best of the San Diego Coast.

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Farmers Insurance Open

Jan 22 - Jan 25, 2025

The PGA TOUR’s Farmers Insurance Open is played annually at the Torrey Pines Golf Course in La Jolla, home of the 2008 & 2021 U.S. Open. Mark your calendars now, because one of San Diego’s biggest events of the year returns January 22-25, 2025 at the iconic Torrey Pines Golf Course. We are excited to see you at Torrey to experience San Diego's premiere social & golf event. Don't miss out on the breathtaking views, world-class golf, and an unrivaled experience at Torrey Pines.

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San Diego International Auto Show

Dec 28, 2024 - Jan 1, 2025

Where the cars are the stars! The San Diego International Auto Show features the widest variety of new vehicles under one roof.

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Dr. Seuss's How the Grinch Stole Christmas!

Nov 6 - Dec 31, 2024

Dr. Seuss’s How the Grinch Stole Christmas! is a wonderful, whimsical musical based upon the classic Dr. Seuss book. Back for another incredible year, the family favorite features the songs “Santa for a Day,” “You’re a Mean One, Mr. Grinch,” and “Welcome, Christmas (Fah Who Doraze),” the delightful carol from the popular animated version of How the Grinch Stole Christmas! Celebrate the holidays as the Old Globe Theatre is once again transformed into the snow-covered Who-ville, right down to the last can of Who-hash.

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The Café + Lobby Bar Christmas

Dec 24 - Dec 25, 2024

This Christmas, join us at The Café + Lobby Bar, nestled in the lobby of Alma San Diego, for a festive holiday menu featuring our house favorites plus Chermoula and Herb-Crusted Prime Rib with garlic confit whipped potatoes, harissa honey-glazed carrots, and jus. Available Christmas Eve and Christmas Day.

Christmas Eve Hours

Breakfast: 7am-11am

Lunch: 11am-1:30pm

Dinner: 4pm-10pm

Christmas Day Hours

Breakfast: 7am-11am

Lunch: Closed

Dinner: 4pm-8pm

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Holidays sparkle in San Diego

Discover

New Year's Eve in San Diego

Discover

Let your love for San Diego shine with a sign

Discover

Go Whale Watching

Discover

Birthplace of California

Discover

Explore in Balboa Park

Discover

Seven Star Coastal Hikes

Discover

Farmers Insurance Open

Jan 22 - Jan 25, 2025

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San Diego International Auto Show

Dec 28, 2024 - Jan 1, 2025

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Dr. Seuss's How the Grinch Stole Christmas!

Nov 6 - Dec 31, 2024

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The Café + Lobby Bar Christmas

Dec 24 - Dec 25, 2024

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Deals just for you

Accommodation

Pet Getaway

Hotel Indigo - San Diego Gaslamp Quarter

Valid: Apr 22, 2024 - ongoing

Welcome to Hotel InDogGo. This pawrfect package includes a welcome treat dog bed bowl and parking for the parents. Must bring your own pet to qualify for this deal. We will ask the pet to verify your...

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Restaurants

Couple's Night

The Butcher's Cut

Valid: Apr 19, 2024 - ongoing

Indulge in romance at Couples Night at The Butcher's Cut! For $95 per couple, savor a culinary journey with 2 wedge salads, a tantalizing 32oz Tomahawk steak paired with creamy mashed potatoes and...

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Accommodation

Convention Center Package with Breakfast for 1

Hotel Indigo - San Diego Gaslamp Quarter

Valid: Apr 22, 2024 - ongoing

Combine a great deal on a 4 night minimum stay with inclusive breakfast for 1 and 20 percent discount at Level 9 Rooftop Bar when you show your San Diego Convention Center lanyard. Enjoy a 20 minute...

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Sunny 7's

From the surf to the city and everywhere in-between, explore unique San Diego spots and discover things to do, see and eat around town.

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Parks & Gardens

7 Lakes to Escape the City Life

Perfect for fishing, watersports or a relaxing picnic.

Mostly known for its pristine beaches, San Diego County is home to more than 20 freshwater lakes and reservoirs. These bodies of water offer a variety of recreational opportunities away from the coast and the city. Lake fishing aficionados can hook catfish, bluegill, carp, crappie, sunfish bass, and trout. Water enthusiasts can enjoy kayaking, boating, rowing, and wakeboarding on the calm waters. For families, barbecue and picnic areas offer the perfect excuse to spend the day by the lake.

Grab your fishing rod, camping gear, or picnic basket and explore one of these seven freshwater lakes and reservoirs.

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Parks & Gardens

7 of the Best Botanic Gardens and Experiences

in San Diego

San Diego is a botanical bonanza. The mild climate and ample sunshine make for very happy plants. Whether you’re near the coast, on city streets, in the desert or on mountain peaks, there’s always gorgeous flora around. But these are some of the best places to take in the abundance of beautiful plants, both wild and sculpted, native and foreign, that call San Diego home.

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Hiking

San Diego’s 7 Bridges Hike

Urban hike through charming San Diego neighborhoods

This easy 5-mile urban hike spans some of the city’s finest canyons, parks, museums and more

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Wineries

7 Luxury Experiences in San Diego

Bring your sense of adventure and explore

Glide high over the beautiful coastal foothills and Pacific Ocean in a helicopter. Breathe in the salty sea air as you set sail on a private chartered yacht. Or indulge in an extraordinary meal, including your own personal sommelier, at the 5-star, 5-diamond Addison restaurant. These are just a few of the many luxury experiences you'll find in San Diego. From private wine tasting tours to safari excursions, we've rounded up a few fan favorites you won't want to miss.

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Stay in touch

Sign up to receive the latest news, events, and updates about San Diego. Our monthly and weekly newsletters will keep you informed about the latest and greatest happenings in the destination.

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Find a place to stay

Things to do

Holidays sparkle in San Diego

New Year's Eve in San Diego

Let your love for San Diego shine with a sign

Go Whale Watching

Birthplace of California

Explore in Balboa Park

Seven Star Coastal Hikes

Farmers Insurance Open

San Diego International Auto Show

Dr. Seuss's How the Grinch Stole Christmas!

The Café + Lobby Bar Christmas

Holidays sparkle in San Diego

New Year's Eve in San Diego

Let your love for San Diego shine with a sign

Go Whale Watching

Birthplace of California

Explore in Balboa Park

Seven Star Coastal Hikes

Farmers Insurance Open

San Diego International Auto Show

Dr. Seuss's How the Grinch Stole Christmas!

The Café + Lobby Bar Christmas

7 Lakes to Escape the City Life

7 of the Best Botanic Gardens and Experiences

San Diego’s 7 Bridges Hike

7 Luxury Experiences in San Diego

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