Impact Areas
Small Business Empowerment
The San Diego Tourism Foundation focuses on providing resources and programs that build thriving communities by addressing issues fundamental to economic mobility. These efforts ensure that San Diego remains competitive as a destination while fostering small business development and entrepreneurship in the tourism sector.
Support will include mentorship, training, and access to partner opportunities, helping local entrepreneurs build sustainable businesses.
Workforce Development
By investing in workforce development, the Foundation aims to create job opportunities and career pathways in the tourism sector, particularly for underrepresented groups. This impact area aims to address talent gaps in the labor market and prepare a diverse workforce for future demands.
Programs may include internships, apprenticeships, career events, and skills training to provide a clear path from education to employment.
