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Welcome to the

South Bay

Gateway to Baja California

Culture meets nature in San Diego's beautiful South Bay

Located south of downtown San Diego and just north of the Mexico border is San Diego's South Bay, the gateway to Baja California. South Bay is home to a number of exciting attractions and also offers great surfing, sportfishing, beach volleyball and horseback riding along the coast, as well as some of the best Mexican food this side of the border.

Biking, beaches and nature encounters

Connecting the South Bay to Coronado is the Bayshore Bikeway, one of the most beautiful bike paths in California. This 10-mile portion features a flat, palm-lined path with stunning views of the San Diego Bay and Silver Strand State Beach, a great spot for families to camp, swim, surf, kayak and fish.  It also borders the San Diego National Wildlife Refuge, a 3,940-acre wetland sanctuary for endangered and migrating birds, often seen from the bike path.

On the south end is Imperial Beach and the Tijuana Estuary, the largest salt-water marsh in Southern California and another great spot to see migratory birds and local wildlife. North of the Estuary, located on the Sweetwater Marsh National Wildlife Refuge, is the Living Coast Discovery Center, a family-friendly aquarium and nature center with walking trails. The Living Coast is home to more than 350 animal and plant species native to the San Diego Bay habitat.

Sesame Place, sports and more

Chula Vista is home to the San Diego region's newest theme park, Sesame Place San Diego, a 17-acre attraction that boasts 18 rides, including 11 aquatic rides. Visitors can meet their favorite furry TV characters, watch a parade and sit on the famous 123 Stoop at Sesame Place, which is the only “Sesame Street”-themed park on the West Coast and is also a Certified Autism Center.

Other attractions in the area include the Chula Vista Elite Athlete Training Center (formerly the US Olympic Training Center), with free tours of the center available on Saturdays at 11 a.m.; and the North Island Credit Union Amphitheatre, where big-name bands perform under the stars. Nearby, there's golf as well as a scenic harbor and waterfront park.

Outlet shopping made easy

An easy drive from Downtown San Diego, and just off the 805 freeway at the last U.S. exit before the border, is the area's largest outlet center, Las Americas Premium Outlets, which features more than 125 stores including many top name brands. With daily savings up to 65% off, it's worth the visit, and shopping here is accented by beautiful courtyards, fountains, statues and elegant architecture.

Hassle-free airport access

South Bay is home to the CBX Cross Border Xpress, the bi-national connection between San Diego and Tijuana. The enclosed pedestrian bridge connects directly to Tijuana International Airport, allowing for easier, hassle-free international travel in and out of San Diego.

Vibrant urban neighborhoods

The neighborhood of Barrio Logan brings a unique culture and spirit to San Diego. The area is home to Chicano Park, the geographic and emotional heart of Barrio Logan. Now a national landmark, Chicano Park is home to the largest concentration of Chicano murals in the world, with more than 80 paintings on seven acres. It's also now home to the Chicano Park Museum.

The National City neighborhood of the South Bay has a strong military presence; its three-mile port area along the San Diego Bay is part of Naval Base San Diego, the largest U.S. Navy base on the West Coast.

> Check out The Big Bay for information on South Bay's waterfronts

 

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Getting to the South Bay

South Bay sits in a unique location bordering Mexico and just minutes from downtown San Diego. By car, you'll be here in no time as both major interstate freeways (I-5 and I-805) end at the US Border. For those who are energy-conscious, take the Blue Trolley line into the main artery of South Bay. Catch the trolley from Old Town Station and enjoy the scenery as you end at the San Ysidro Transit Center near the border with Mexico. From Coronado, drive the picturesque Silver Strand south through Imperial Beach to arrive at South Bay. 

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San Diego 24-mile Bike Route

The Bayshore Bikeway, one of the most beautiful bike paths in America, runs through San Diego's South Bay. 

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Discover Art in the South Bay

Experience dramatic sculptures, beautiful art, murals and more that capture the passion of the local artistic residents and the spirit of neighborhoods like Chula Vista, Coronado, Imperial Beach, National City, San Ysidro, and Port of San Diego Bayfront. San Diego's South Bay has some notable compelling art worth seeing.

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Living Coast Discovery Center

The Living Coast Discovery Center is a nonprofit zoo and aquarium uniquely set on San Diego Bay. Visitors enjoy up-close animal encounters with endangered green sea turtles, shorebirds, hawks, owls, sharks, stingrays, jellies and more. Uniquely located on the Sweetwater Marsh National Wildlife Refuge, The Living Coast is home to more than 350 animal and plant species native to the San Diego Bay habitat.

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San Diego 24-mile Bike Route

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Discover Art in the South Bay

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Living Coast Discovery Center

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Port of San Diego Big Bay Boom!

Jul 4, 2025
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HOME OF THE FAMOUS WINERY TRAIN TOUR OF SAN DIEGO

Nov 12, 2024 - ongoing
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Simple Minds: Alive & Kicking Tour

May 24, 2025
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Mother's Day Winery Tour (available all May)

May 1 - May 31, 2025
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South Bay on Instagram

 

Deals just for you

Tours & Sightseeing

Family Friendly- Amazing Scavenger Hunt Adventure

Amazing Scavenger Hunts by Urban Adventure Quest
Valid: Jan 30, 2025 - ongoing

Enjoy an Amazing Race type adventure with your family and Save 20% when you use Promo Code SDFUN. Only $39.20 for a Team of 2-5 people. Have fun and do something unique! Covid Friendly outdoor...

Wineries

Quigley Fine Wines Membership into the Wine Club

Quigley Fine Wines
Valid: Oct 27, 2024 - ongoing

Welcome to the Quigley Fines Wines award-winning Wine Club! We have curated some of the finest wines from all over the world made by passionate winemakers farming sustainably with the utmost respect...

Restaurants

Dine with Us & Save 10%!

Tom's Watch Bar
Valid: Mar 10, 2025 - ongoing

Dine with Us & Save 10%! Enjoy 10% off food and non-alcoholic beverages when you dine in!  

Related Articles and Features

Explore theNeighborhood

Where to Stay

Areas of Interest

Associations & Organizations

1. Downtown Chula Vista

Where Culture & Community Meet

Downtown Chula Vista
353 Third Avenue
Chula Vista, CA 91910
(619) 422-1982
Neighborhood: South Bay
Action Sports

2. Ringer's Roller Rink

San Diego's Favorite Roller Skating Experience

Ringer's Roller Rink
6060 Federal Boulevard
San Diego, CA 92114
(619) 255-5666
Neighborhood: South Bay
Group & Charter Transportation

3. Royal Lines Charters

Your Only Choice for Innovative CharterBus Service

Royal Lines Charters
339 Cypress Lane
El Cajon, CA 92020
(619) 421-1430
Neighborhood: South Bay
Parks & Gardens

4. Olivewood Gardens and Learning Center

Established in 2008, located in National City, CA

Olivewood Gardens and Learning Center
2525 N Avenue
National City, CA 91950
(619) 434-4260
Neighborhood: South Bay
Group & Charter Transportation

5. SureRide Inc

Executive Mini Coach and Sprinter Company

SureRide Inc
125 E 17th Street
National City, CA 91950
(619) 517-5283
Neighborhood: South Bay
Festivals

6. Filipino-American Arts & Culture Festival

FilAmFest

Filipino-American Arts & Culture Festival
1419 East 8th Street
National City, CA 91950
(619) 621-8323
Neighborhood: South Bay
Attractions

7. Sesame Place San Diego

NOW OPEN

Sesame Place San Diego
2052 Entertainment Circle
Chula Vista, CA 91911
(619) 661-7373
Neighborhood: South Bay
Camping & RV Parks

8. San Diego KOA Resort

Award-Winning Destination for Family Fun!

San Diego KOA Resort
111 N Second Ave
Chula Vista, CA 91910
(619) 427-3601
Neighborhood: South Bay
Associations & Organizations

9. Chula Vista Convention & Visitors Bureau

Chula Vista Convention & Visitors Bureau
233 Fourth Avenue
Chula Vista, CA 91910
(619) 426-2882
Neighborhood: South Bay
Venues

10. North Island Credit Union Amphitheatre

Legendary Venue, Epic Events!

North Island Credit Union Amphitheatre
2050 Entertainment Circle
Chula Vista, CA 91911
(646) 242-8773
Neighborhood: South Bay
Tours & Sightseeing

11. Chula Vista Elite Athlete Training Center

A U.S. Olympic and Paralympic Training Site

Chula Vista Elite Athlete Training Center
2800 Olympic Parkway
Chula Vista, CA 91915
(619) 656-1500
Neighborhood: South Bay
Associations & Organizations

12. City of Chula Vista

Visit the City of Beautiful Views!

City of Chula Vista
276 Fourth Avenue
Chula Vista, CA 91910
(619) 691-5047
Neighborhood: South Bay
Parks & Gardens

13. Tijuana Estuary Visitor Center

Discover San Diego's Largest Coastal Wetland!

Tijuana Estuary Visitor Center
301 Caspian Way
Imperial Beach, CA 91932
(619) 575-3613
Neighborhood: South Bay
Beach

14. Imperial Beach

San Diego's South Bay Playground

Neighborhood: South Bay
Located in San Diego's South Bay region , and the southernmost beach town in California, Imperial Beach is just five miles north of the Mexico...
Other

15. Cross Border Xpress

The Tijuana Airport Terminal - In San Diego

Cross Border Xpress
2745 Otay Pacific Drive
San Diego, CA 92154
(888) 229-4636
Neighborhood: South Bay

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