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Welcome to

Hillcrest

The center of San Diego's LGBTQ+ community

Everyone is Welcome at Hillcrest, San Diego

Located only a few miles north of San Diego's bustling downtown, the vibrant uptown neighborhood of Hillcrest stands as San Diego's LGBTQ+ central hub, offering an array of bars, restaurants, coffee houses, boutiques and unique shops.

Lauded for its welcoming vibe and pedestrian-friendly streets and sidewalk patios, the area's east end is marked by a towering rainbow Pride flag just off Hillcrest's main thoroughfare of University Avenue, at the corner of Normal Street. The landmark serves as the starting point for San Diego LGBTQ+ Pride's annual mile-long parade held each July. A block away, down Harvey Milk Street, is where the San Diego LGBTQ+ Community Center resides.

Hillcrest Farmers Market - University Avenue Area - Shopping, Brewery & Fun

Spanning a dozen blocks west from the Pride flag along University Avenue is a colorful mix of ethnically diverse restaurants, nightclubs and acclaimed wine bars. You'll also discover home decor shops, distinctive boutiques, the Uptown District shopping plaza and the country's only openly gay brewery, Hillcrest Brewing Company. This lively stretch also hosts one of the largest farmers markets in San Diego from 9AM – 2PM on Sunday. A great place to shop for local produce, arts and crafts, the market also offers a wide range of gourmet stalls with hot and cold cuisine.

Historic Hillcrest Sign Area

University Avenue leads into the neighborhood's "village" area designated by the historic, neon "Hillcrest" sign. On intersecting Fifth Avenue, you'll find a concentration of new and established restaurants, as well as a few dessert-centric eateries. Thrown into the mix are vintage clothing shops, book outlets and the multiplex Landmark Cinemas for taking in independent and foreign films.

South of Hillcrest - Balboa Park

Just south of Hillcrest sits Balboa Park, the largest urban cultural park in North America and a hub for recreation, arts and culture, and community gatherings. The park is home to 16 museums and performing arts venues, ornate Spanish-Renaissance architecture, 1,200 acres of beautiful gardens and the world-famous San Diego Zoo.

View the LGBTQ+ Travel Guide for more on planning a trip to San Diego.

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Call 1-800-350-6205 to speak with a local travel expert

Getting to Hillcrest

Just a stones throw from Balboa Park and downtown San Diego, Hillcrest is accessible from three primary directions. From downtown, head up Fifth Avenue, along Balboa Park's western edge and through Bankers Hill. Once you've reached Robinson Avenue, you'll be in the heart of Hillcrest. As the neighborhood is popular with the San Diego LGBTQ+ community, look for businesses flying a rainbow flag and you'll know you've arrived! From the east, exit University Avenue from Interstate 805 and head west. A few short blocks places you squarely in the center of the main shopping and dining area. For those traveling from the airport or Interstate 5, exit on Washington Street, and head east "up the hill" and exit on University Avenue. You'll pass through Mission Hills (worth the stop too!) before entering Hillcrest. 

Discover Hillcrest

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What's On|

San Diego LGBTQ+ Pride Parade & Festival

With world-famous Balboa Park as its festival site and a mile-long parade route stretching through one of the most gay-friendly neighborhoods in the nation, San Diego LGBTQ+ Pride attracts nearly 200,000 locals and visitors to its annual three-day celebration in July.

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Nightlife and Day Drinks

A happening spot for San Diego's LGBTQ+ community with bar, nightclubs, restaurants and Pride.

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San Diego Farmers Markets

Find open-air shopping all around the county!

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What's Hot

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San Diego LGBTQ+ Pride Parade & Festival

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Nightlife and Day Drinks

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San Diego Farmers Markets

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What's On

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Art Noir Visual Arts Exhibition

Apr 3 - Apr 26, 2025
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Step-On Guide Services

Aug 19, 2024 - ongoing
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BOOK OF MORMON

Jun 10 - Jun 15, 2025
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The Neil Diamond Musical

May 27 - Jun 1, 2025
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Hillcrest on Instagram

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Wineries

Wine Tour Gift Certificates Make Great Gifts!

San Diego Beer, Wine & Spirits Tours
Valid: Oct 9, 2024 - ongoing

Delight your loved ones with the gift of unforgettable experiences in San Diego! Our exclusive gift certificates are now available with a fantastic 10% discount.  Call for your discount:...

Tours & Sightseeing

Family Friendly- Amazing Scavenger Hunt Adventure

Amazing Scavenger Hunts by Urban Adventure Quest
Valid: Jan 30, 2025 - ongoing

Enjoy an Amazing Race type adventure with your family and Save 20% when you use Promo Code SDFUN. Only $39.20 for a Team of 2-5 people. Have fun and do something unique! Covid Friendly outdoor...

Tours & Sightseeing

Save 20% on an Amazing Scavenger Hunt Adventure

Amazing Scavenger Hunts by Urban Adventure Quest
Valid: Jan 30, 2025 - ongoing

Turn San Diego's Old Town or Balboa Park into a giant game board with this fun Scavenger Hunt Adventure. Combine the excitement of the Amazing Race with a three-hour city tour. Guided from any smart...

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Areas of Interest

Where to Stay

Restaurants

1. Gossip Grill

A Unique Women Forward Restaurant & Nightclub

Gossip Grill
1220 University Avenue
San Diego, CA 92103
(619) 260-8023
Neighborhood: Hillcrest
Associations & Organizations

2. San Diego Equality Business Association

San Diego's LGBTQ+ Chamber of Commerce

San Diego Equality Business Association
PO Box 33848
San Diego, CA 92163
(619) 296-4543
Neighborhood: Hillcrest
Bed & Breakfast

3. Ann Callahan's Hillcrest House Bed & Breakfast

More than Accommodation...It's an "Experience"

Ann Callahan's Hillcrest House Bed & Breakfast
3845 Front Street
San Diego, CA 92103
(619) 990-2441
Neighborhood: Hillcrest
Nightclubs

4. Finest City Improv

Laughter and Drinks in a Relaxed Setting

Finest City Improv
3746 Sixth Avenue
San Diego, CA 92103
(619) 306-6047
Neighborhood: Hillcrest
Restaurants

5. Ortega's, A Mexican Bistro

Authentic Puerto Nuevo-style Cuisine

Ortega's, A Mexican Bistro
141 University Avenue #4
San Diego, CA 92103
(619) 692-4200
Neighborhood: Hillcrest
Galleries & Museums

6. The Studio Door

Creating art for the world you want to live in.

The Studio Door
3867 4th Avenue
San Diego, CA 92103
(619) 255-2867
Neighborhood: Hillcrest
Music

7. San Diego Gay Men's Chorus

Most Fun Chorus in the World!

San Diego Gay Men's Chorus
P.O. Box 33825
San Diego, CA 92163
(619) 432-2244
Neighborhood: Hillcrest
Wineries

8. Négociant Winery

Wine tasting, award winning entertainment.

Négociant Winery
1263 University Avenue
San Diego, CA 92104
(619) 535-1747
Neighborhood: Hillcrest
Restaurants

9. Cellar Hand

Locally-Sourced San Diego Ingredients & California

Cellar Hand
1440 University Avenue
San Diego, CA 92103
(619) 876-4099
Neighborhood: Hillcrest
Whale Watching

10. Ocean Connectors

Connecting youth for conservation.

Ocean Connectors
PO Box 34103
San Diego, CA 92163
(619) 861-2679
Neighborhood: Hillcrest
Restaurants

11. insideOUT

An Urban Oasis

insideOUT
1642 University Avenue
San Diego, CA 92103
(619) 888-8623
Neighborhood: Hillcrest
Festivals

12. San Diego Italian Film Festival

San Diego Italian Film Festival
3593 5th Ave., Suite A
San Diego, CA 92103
Neighborhood: Hillcrest
Festivals

13. San Diego Pride

San Diego Pride
3620 30th St
San Diego, CA 92104
(619) 297-7683
Neighborhood: Hillcrest
Galleries & Museums

14. Marston House - SOHO San Diego

Marston House - SOHO San Diego
3525 Seventh Avenue
San Diego, CA 92103
(619) 297-9327
Neighborhood: Hillcrest
Music

15. Camarada

Camarada
325 W Washington St, Suite 2-163
San Diego, CA 92103
(619) 231-3702
Neighborhood: Hillcrest

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