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Welcome to

Hillcrest

The center of San Diego's LGBTQ+ community

Everyone is Welcome at Hillcrest, San Diego

Located only a few miles north of San Diego's bustling downtown, the vibrant uptown neighborhood of Hillcrest stands as San Diego's LGBTQ+ central hub, offering an array of bars, restaurants, coffee houses, boutiques and unique shops.

Lauded for its welcoming vibe and pedestrian-friendly streets and sidewalk patios, the area's east end is marked by a towering rainbow Pride flag just off Hillcrest's main thoroughfare of University Avenue, at the corner of Normal Street. The landmark serves as the starting point for San Diego LGBTQ+ Pride's annual mile-long parade held each July. A block away, down Harvey Milk Street, is where the San Diego LGBTQ+ Community Center resides.

Hillcrest Farmers Market - University Avenue Area - Shopping, Brewery & Fun

Spanning a dozen blocks west from the Pride flag along University Avenue is a colorful mix of ethnically diverse restaurants, nightclubs and acclaimed wine bars. You'll also discover home decor shops, distinctive boutiques, the Uptown District shopping plaza and the country's only openly gay brewery, Hillcrest Brewing Company. This lively stretch also hosts one of the largest farmers markets in San Diego from 9AM – 2PM on Sunday. A great place to shop for local produce, arts and crafts, the market also offers a wide range of gourmet stalls with hot and cold cuisine.

Historic Hillcrest Sign Area

University Avenue leads into the neighborhood's "village" area designated by the historic, neon "Hillcrest" sign. On intersecting Fifth Avenue, you'll find a concentration of new and established restaurants, as well as a few dessert-centric eateries. Thrown into the mix are vintage clothing shops, book outlets and the multiplex Landmark Cinemas for taking in independent and foreign films.

South of Hillcrest - Balboa Park

Just south of Hillcrest sits Balboa Park, the largest urban cultural park in North America and a hub for recreation, arts and culture, and community gatherings. The park is home to 16 museums and performing arts venues, ornate Spanish-Renaissance architecture, 1,200 acres of beautiful gardens and the world-famous San Diego Zoo.

View the LGBTQ+ Travel Guide for more on planning a trip to San Diego.

Find a place to stay

Book online or call 1-800-350-6205 to speak with a local expert

Getting to Hillcrest

Just a stones throw from Balboa Park and downtown San Diego, Hillcrest is accessible from three primary directions. From downtown, head up Fifth Avenue, along Balboa Park's western edge and through Bankers Hill. Once you've reached Robinson Avenue, you'll be in the heart of Hillcrest. As the neighborhood is popular with the San Diego LGBTQ+ community, look for businesses flying a rainbow flag and you'll know you've arrived! From the east, exit University Avenue from Interstate 805 and head west. A few short blocks places you squarely in the center of the main shopping and dining area. For those traveling from the airport or Interstate 5, exit on Washington Street, and head east "up the hill" and exit on University Avenue. You'll pass through Mission Hills (worth the stop too!) before entering Hillcrest. 

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San Diego LGBTQ+ Pride Parade & Festival

With world-famous Balboa Park as its festival site and a mile-long parade route stretching through one of the most gay-friendly neighborhoods in the nation, San Diego LGBTQ+ Pride attracts nearly 200,000 locals and visitors to its annual three-day celebration in July.

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Nightlife and Day Drinks

A happening spot for San Diego's LGBTQ+ community with bar, nightclubs, restaurants and Pride.

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San Diego Farmers Markets

Find open-air shopping all around the county!

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Chauffeured Vineyards Adventures - All year round

Nov 12, 2024 - ongoing

Chauffeured Vineyards Adventure includes:

Ample pours of local wines; appetizers AND full meal (no boxed lunch); sightseeing; history; culture; VIP behind-the-scenes tour; expert tasting presentation; FUN!  

Low Price for a High-End Adventure! We are “The Inflation Fighters”. We haven’t changed our pricing since 2010! All-inclusive, only $184.44

TASTE and SEE the best of San Diego’s wine, food and sights
- Get picked up and dropped back at your hotel or home.
- Relax, drink and eat at exclusive winery estates picked especially for you!
- Fully-guided TASTY adventure.

Sells out fast! Call or book online. Book your Chauffeured Vineyards Adventure TODAY!

Home of the World-Famous Winery Train Tour! - Want to add a train ride to the above package? Call for details: 858-551-5115

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Romantic Wine Tour - Available Year Round

Oct 8, 2024 - ongoing

Romantic Wine Tour-Chauffeured Vineyards Adventure

Book your tour NOW or buy a gift certificate to use in the future. It's the perfect romantic or Valentine or ANY DAY celebration. 

Enjoy door-to-door transportation, award-winning wines, a full meal and romantic vineyard views.

This luxurious chauffeured winery tour will take you through San Diego's scenic countryside, where you'll have the opportunity to taste the finest wines in the region. You'll also get an exclusive behind-the-scenes look at the winemaking process, as well as learn about the history and culture of San Diego.

Relax and unwind as you soak up the sun and take in the stunning views of the vineyards. Our expert guide will ensure that you have a fantastic time and that your needs are taken care of.

Celebrate love with a delightful day of wine and treats!

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As You Like It

Oct 29 - Nov 24, 2024

Banished from the court by her distrustful uncle, the Duke, Rosalind and her cousin Celia journey to the magical Forest of Arden to escape from their world of oppression. Far from the confines of court life, the duo encounter the dashing Orlando and the follies of young romance ensue. Inspired by the beautiful and storied history of San Diego, Shakespeare’s rollicking romantic comedy comes to life with color and music to weave a charming tale of mistaken identity, self-exploration, and the endearing pursuit of love.

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Happy Hour

Aug 22 - ongoing

Join us Wednesday - Sunday between 4pm - 5pm for the best deals in Hillcrest! Enjoy specials on wine, beer, and spritzes, plus happy hour specials from our for dipping and bar snack menus!

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What's Hot

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San Diego LGBTQ+ Pride Parade & Festival

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Nightlife and Day Drinks

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San Diego Farmers Markets

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What's On

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Chauffeured Vineyards Adventures - All year round

Nov 12, 2024 - ongoing
Discover

Romantic Wine Tour - Available Year Round

Oct 8, 2024 - ongoing
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As You Like It

Oct 29 - Nov 24, 2024
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Happy Hour

Aug 22 - ongoing
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Hillcrest on Instagram

 

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Activities

Uncork Unforgettable Moments with Gift Cards

San Diego Beer, Wine & Spirits Tours
Valid: Oct 8, 2024 - ongoing

Looking for the perfect gift that will leave a lasting impression? Elevate the gifting experience with our Winery Tour Gift Cards – the passport to a grape-infused adventure that promises to...

Wineries

Romantic Wine & Food Tours-Year Round!

San Diego Beer, Wine & Spirits Tours
Valid: Oct 11, 2024 - ongoing

PERFECT FOR VALENTINES DAY OR ANY DAY! Receive a gift for your Loved One  when you sign up for this deluxe, romantic tour! Give your love the gift of adventure aboard the ...

Team Building

Show Your Badge and Save on Winery Tours!

San Diego Beer, Wine & Spirits Tours
Valid: Oct 17, 2024 - ongoing

SHOW YOUR BADGE and receive 10% off San Diego's Favorite Winery Tour! Enter promo code when booking:  SDBWSTBADGE Indulge on the Chauffeured Vineyards Adventure  as we discover San...

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