Chefs Aarón Sánchez, Marcela Valladolid, and Enrique Olvera To Headline

California’s largest most attended annual Hispanic culinary celebration includes a festival kick-off party “Mexico Mercado” -- a high energy party hosted by Mexico’s most acclaimed chef, Enrique Olvera, and Gran Tasting – the festivals signature event featuring 150 food, beverage, wine, beer and spirits stations, Cooking Demos, Best of Fest Chef Awards, VIP Tent, and Live Music

Gran Tasting also includes the most comprehensive tasting of Latin spirits in the U.S., which includes Agave Liquor, Bacanora, Cachaca, Mezcal, Pisco, Popo, Pulque, Raicilla, Rum, Sotol, and Tequila. Wines from Argentina, Chile, Napa, Portugal, and Spain alongside Venezuela Arepas, Salvadoran Pupusas, Cuban Ropa Vieja, Argentine Empanadas, Spanish Paella, Oaxacan Corn, Chilean Cebiche, Dominican Chicken Yora, Honduran Tapado Costeño, Brazilian Moqueca y mas. Beer includes Tona Cerveza from Nicaragua, Estrella Damm from Spain, and Estrella Cerveza from Mexico -- and a Michelada contest.

Chefs Aarón Sánchez, Marcela Valladolid, and Enrique Olvera will conduct cooking demonstrations on the main stage, discuss culinary trends, and sign copies of their books.

Marcela Valladolid is the host the Food Network television series Mexican Made Easy and the co-host of the Food Network television series The Kitchen. Enrique Olvera is the world's best-known chef from Mexico; his restaurant Pujol is widely considered the best restaurant in all of Mexico, and his New York eatery Cosme sets the standard for modern Mexican cuisine. Aarón Sánchez is an award-winning chef, TV personality, cookbook author, and philanthropist.