Where the cars are the stars! The San Diego International Auto Show features the widest variety of new vehicles under one roof.

San Diego Underground Film Festival is a showcase for experimental films, video, and live shows. For our ninth edition, we have an exciting program that includes underground narratives, experimental films, live music, and projector performances by artists who are both local and international. 

The Downtown Chula Vista Farmers' Market invites everyone to come out and enjoy bites, sips, and trinkets from local vendors every Sunday from 10am to 2pm. The crisp morning, the warm sun rays, and the friendly vendors allow for a welcoming environment for the community and visitors to join together and have a wonderful time walking along the Downtown Chula Vista Market. Bring home some local produce, baked goods, fresh flowers, salsa, and much more. There are over 60 tents to explore next to the beautiful Memorial Park, so stop by next Sunday!

This California Certified farmers’ market is operated by the Downtown Chula Vista Association in cooperation with farmer’s market veteran Catt Fields White and San Diego Markets.

America's Largest Balloon Parade! Marching bands, floats, drill teams and giant balloons parade down San Diego's beautiful waterfront in celebration of the DIRECTV Holiday Bowl.