Founded by James Mirras and Alex Esposito in 2011, CIRCUIT, formally The Free Ride, is a free, electric, micro-transit solution. Circuit uses fleets of nimble cars that fulfill the first-mile last mile gap that’s experienced by municipalities around the world. The service is made possible by collaborating with municipal organizations, and executing innovative OOH/Experiential advertising campaigns with some of the world’s most recognizable brands. Since starting the company as a pet-project in 2011, the business is now operating in 17 cities across NY, FL, CA, NJ, TX and CO.