America's Largest Balloon Parade! Marching bands, floats, drill teams and giant balloons parade down San Diego's beautiful waterfront in celebration of the DIRECTV Holiday Bowl.

The PGA TOUR’s Farmers Insurance Open is played annually at the Torrey Pines Golf Course in La Jolla, home of the 2008 & 2021 U.S. Open. Mark your calendars now, because one of San Diego’s biggest events of the year returns January 22-25, 2025 at the iconic Torrey Pines Golf Course. We are excited to see you at Torrey to experience San Diego's premiere social & golf event.  Don't miss out on the breathtaking views, world-class golf, and an unrivaled experience at Torrey Pines.

The 29th annual Port of San Diego Holiday Bowl Game Day 5K Run/Walk will take place along San Diego’s beautiful harbor front, starting at Harbot and Ash, just before the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente. Athletes will run past thousands of cheering spectators. Runners, families, and spectators can watch the remainder of the parade, which features colorful floats, bands, and huge inflatable characters. All participants receive a finisher medal! Awards are three deep in all divisions.

The 45th annual DIRECTV Holiday Bowl will be played Friday, December 27, at 5:00 p.m. at Snapdragon Stadium. The 2024 DIRECTV Holiday Bowl game will match top teams from the ACC against current and former teams from the Pac-12.

The upcoming DIRECTV Holiday Bowl marks the third consecutive year the 101.5 KGB Sky Show follows the game, a fireworks display synchronized to San Diego’s Classic Rock at 101.5 FM and on the free iHeartRadio App.

DIRECTV Holiday Bowl fans will have the opportunity to enjoy several days of bowl game events that include the Snapdragon Bowl Bash – a downtown San Diego Street party, and the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente.

Tickets go on sale in September.