The city, lauded as one of AFAR Magazine's "Where To Go in 2024”, and as the first U.S. city to be designated a World Design Capital, stands ready to solidify its standing as a top-tier global destination. Boasting gorgeous natural landscapes, deep cultural diversity, and award-winning cuisine, San Diego serves up 24 compelling reasons for a visit in the new year. 

“Whether you're a family looking for new attractions to experience, a culinary enthusiast pursuing mouth-watering cuisine, an arts lover immersed in music festivals, museums and global design, or an outdoor adventurer seeking to ride the surf and explore the trails, San Diego has you covered in 2024,” said Julie Coker, president and CEO, San Diego Tourism Authority.

Attractions

LEGOLAND Debuts Dinosaurs
LEGOLAND California is ready to roar in ’24: Not only is the park in coastal Carlsbad celebrating its 25th birthday (aka “brickday”), but it will open a new themed area called Dino Valley as well as hosting North America’s very first LEGO World Parade. Dino Valley will include two brand-new rides as well as plenty of interactive features for young visitors.

SeaWorld’s Jellyfish Showcase
SeaWorld San Diego, which has been remaking its patron experience over the past few years with numerous new rides and attractions, is adding another twist in 2024: An aquarium called Jewels of the Sea: The Jellyfish Experience. With its walk-through arch and giant viewing wall, the aquarium promises to be as immersive as things can get without actually swimming alongside the jellies.

Botanical Building Reborn
One of the most distinctive structures in San Diego’s beautiful Balboa Park, the Botanical Building was built in 1915 and is recognized as one of the largest wood lath structures in the world. This home to hundreds of rare, tropical and indigenous plants has undergone a major reconstruction intended to restore the building to its original design, and will reopen in 2024. 

A Big Birthday for The Nat
Birthdays don’t get much more monumental than The Nat’s: The venerable Natural History Museum in Balboa Park marks its 150th in 2024. Now the oldest scientific institution in Southern California, The Nat will celebrate with free birthday admission, a new Nature Garden and giant-screen movie, and a whole lot more.

Arts and Entertainment in the Spotlight

World Design Capital a Binational Coup
Two years after San Diego and Tijuana jointly received designation as World Design Capital 2024 — a major global honor — the yearlong WDC24 celebration is about to kick off. San Diego is the first U.S. city to be named or co-named World Design Capital, and the city teamed with its cross-border neighbor of Tijuana, Mexico, to beat out Moscow (the other finalist) for that distinction. Now the two cities will mark WDC24 with an extended series of events and happenings centered on the theme of “Home.” The WDC designation helped inspire AFAR Magazine to include San Diego and Tijuana in its “Where to Go in 2024” roundup of “the 25 most exciting places around the world to visit next.”

Wonderfront Festival Tunes Up Again
After taking a hiatus in 2023, the sprawling Wonderfront Music & Arts Festival will again unfold along San Diego’s sparkling Embarcadero, with three days of music, food and fun. The fest, last held in 2022 with headliners including Gwen Stefani and Kings of Leon, is moving from its previous November slot to a new time frame (dates and artists have yet to be announced).

Concours d’Elegance a Vehicle for Dreams
The art of exquisite automotive design will get a world-class showcase here in 2024 —with a breathtaking setting to match — as the La Jolla Concours d’Elegance unfolds at La Jolla Cove in April. From a “Porsches on Prospect” sports-car extravaganza to chic VIP happenings to the vintage spritz of the event’s “Roaring ‘20s and Glamorous ‘30s” theme, the Concours d’Elegance promises to be a car-lover's nirvana. And with more than 170 classic vehicles on display, there will be plenty to love.

Music Returns to Copley Symphony Hall  
Historic Copley Symphony Hall — the longtime indoor home of the San Diego Symphony — will stage its much-awaited reopening in 2024 after a $125 million renovation. Improvements to the nearly 100-year-old Downtown performance space (formerly the Fox Theatre) include a reconfigured stage, a reshaped main seating level, improved acoustics and more.

KAABOO Gets an Encore
Some five years after its last edition in Del Mar, the popular KAABOO music festival is making its return in 2024. While the lineup of artists has yet to be announced, the fest has a rep for big-name performers and will again unfold at the Del Mar Fairgrounds.

The Dining Scene Heats Up

Lafayette Hotel’s Dining Delights
Since San Diego’s CH Projects took over ownership of the venerable Lafayette Hotel in North Park, it has gone on a wildly creative binge with its dining and drinking options. The eight Lafayette eateries now open or coming online in 2024 include everything from the retro Beginners Diner to the Oaxacan restaurant Quixote to The Gutter, a bar with its own two-lane bowling alley.

Michelin Magic in San Diego
As San Diego continues to gain worldwide renown for its restaurant prowess, the region will enter 2024 with a full five restaurants that have been honored with coveted Michelin stars. They include the elegant Addison at the Fairmont Grand Del Mar, one of only a handful of restaurants in all of California to earn the maximum three Michelin stars.

Sustainability is the Word at Watershed
One of the most celebrated chefs to come out of Baja California’s fertile Valle de Guadalupe will mark 2024 by opening a new restaurant in San Diego’s North Park. Drew Deckman, who hails from Georgia but has been a fixture in Baja culinary circles for more than a decade (and earned a Michelin star in Europe before that), is launching Watershed on University Avenue, with sustainability as a guiding principle.

Karl Strauss Embraces Its History
San Diego is known these days as the Capital of Craft, but you could argue that the region’s critical mass of craft-beer-itude began in 1989, when Karl Strauss Brewing Co. opened its first tasting room on Columbia Street. Now, as Strauss gets ready to celebrate its 35th anniversary, the grandaddy of San Diego craft brewers has reacquired that original location, which it plans to “reimagine as an homage to the San Diego brewing scene.”

See-Worthy at Seaport Village 
The just-opened Malibu Farm restaurant — owned and operated by chef Helene Henderson and her husband, actor John Stockwell — is the latest addition to the waterfront Seaport Village, whose rising profile and surge of new eateries should make it a place to put near the top of your itinerary for 2024.

Whaling Bar Resurfaces
It’s been a decade since the much-loved Whaling Bar at La Jolla’s La Valencia Hotel — the renowned “Pink Lady” of San Diego — served its last cocktail. Now, after a refitting of the historic watering hole, the Whaling Bar is set to return in 2024 under the auspices of the SDCM Restaurant Group, which runs eight other San Diego bars and restaurants.

Sports Sensations

Gallagher Square Gets a Glow-Up
Gallagher Square is already a much-loved focal point of Petco Park — home of the San Diego Padres and the No. 1 MLB ballpark in America, as deemed by USA Today. Now a $20 million glow-up, set for completion in 2024, will bring even more great features to the family-friendly square, including a new Tony Gwynn Terrace viewing deck and picnic space, a dog park, temporary pickleball courts, public art displays spotlighting San Diego-area artists, and much more.

Petco Park Marks a Milestone
Speaking of Petco Park: The Downtown ballpark, which hosts not only MLB baseball but pop concerts, college football’s annual Holiday Bowl and many other special events, marks its 20th anniversary in 2024. Look for the Padres to host plenty of happenings and commemorations as the big anniversary season unfolds at this beautiful venue.

Saddles in the Outfield
And there will be yet another exciting new development at Petco Park in 2024: The Padres, in partnership with C5 Rodeo Company Inc and Outriders Present, are presenting the ballpark’s first-ever rodeo in January. The three-day event will transform the park into a Downtown rodeo zone, with the world's top cowboys competing for more than a half-million dollars in prize money.

Rady Invitational Returns
With the stunning success of the San Diego State men’s basketball team, which made a thrilling run to the national title game in 2023, San Diego has cemented its rep as a basketball hotbed. The new Rady Children’s Invitational builds on that track record, bringing top college hoops teams from around the nation to the UC San Diego campus for the second edition of this exciting Thanksgiving Weekend tournament.

Breeders’ Cup Rides Again in Del Mar
The Del Mar Racetrack is fast becoming a go-to home for the Breeders’ Cup, one of the most prestigious annual events in Thoroughbred racing. The two-day event, with awards and prizes in excess of $30 million, will unfold in Del Mar in both 2024 and 2025, building on an inaugural run “where the turf meets the surf” in 2021.

Pro Volleyball Gets Its Mojo On
Excitement over women’s professional volleyball is spiking big-time, and now our town is getting in on the action with the 2024 debut of the San Diego Mojo, a Pro Volleyball Federation club owned by Olympian and beach-volleyball luminary Kerri Walsh Jennings. The Mojo begins play in February at Viejas Arena on the San Diego State 
University campus.

State Games Make San Diego Home
San Diego’s strong and ever-growing rep as a sports town is exemplified by the return in 2024 of the State Games of America, an Olympic-style national event held every two years and showcasing matchups among State Games medal winners from more than 30 U.S. states. Some 12,000 amateur athletes are expected to compete in more than two dozen sports here, from archery to figure skating to surfing.

Outdoor Bliss and Beaches

Pickleball and More on the Embarcadero
Waterfront Park along San Diego’s scenic Embarcadero is adding to its already expansive offerings with a $3 million project to bring pickleball courts, an off-leash dog park, shaded seating and more to the 12-acre oasis, which boasts beautiful views of San Diego Bay and beyond.

San Diego’s Beaches Still Shine
And of course, San Diego just wouldn’t be San Diego without its amazing beaches and their world-famous plenitude of surf, sun and fun. While there are always lots of new things to do and see in this ever-dynamic city, you can always count on our 70 miles of coastline — from its beaches to its boardwalks to its bays — to make a visit here way more than worthwhile.

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For more information on San Diego’s offerings, including exciting vacation packages and valuable coupons for attractions, restaurants and more, visit the San Diego Tourism Authority’s website at www.sandiego.org.